Thinking Of Selling At Auction

Benefits of Selling at Auction

8 weeks from instruction to completion

Our auctions provide the fastest route to achieving a sale. A legally binding contract between the buyer and the seller is formed upon the fall of the gavel, with the majority of sales completing within the following 28 days.

No price ceiling

Competitive bidding during the short selling window can lead to properties selling for much more than expected because purchasers have less time to negotiate: we have sold lots for more than £100,000 over their guide price!

Intense marketing

Auction properties benefit from broader, more intense marketing which is essential for maximising exposure and interest throughout the short selling period. We have a large database of over 50,000 investors from across the UK and abroad who receive our auction catalogue. We also regularly advertise in key printed media and list all of our properties on leading property portals such as Rightmove and Zoopla.

Reduced risk of sale falling through

Buyers are legally bound to pay a 10% deposit immediately upon fall of the gavel and the remaining balance within 28 days. We even vet any offers pre-auction before passing these over to you to minimise the risk of buyers backing out.

You can plan ahead

Property auctions allow you to identify a date by which a property will be sold, enabling you to successfully plan ahead. If you have found your next property but need to sell before you can complete, you need to act quickly and selling at a Sutton Kersh auction is the quickest way to achieve this.

Ideal lots to be sold at auction

Some properties naturally benefit from being sold at auction. We find that these properties garner the most attention and can provide you with the best chance of your property being sold at a very lucrative price.

  • Unusual properties that can be hard to value
  • Properties requiring modernisation
  • Land
  • Investment properties – with or without tenants in situ


Selling at a Sutton Kersh Auction

If you have a property that you want to quickly sell, then consider selling through a Sutton Kersh auction. We’re here to provide you with a step-by-step guide to the auction selling process to assure you that your property is in the safest hands.

1. Get a market appraisal

The first step to selling your property at a Sutton Kersh auction is getting an appraisal. One of our experienced valuers will visit you at your property and have a chat about whether an auction is right for you.

Most of our properties go from instruction to completion in around 8 weeks. We find that the best properties to sell at an auction are those that have quirky features that make them hard to value, investment or potential investment properties and development opportunities.

2. Instruct us as your selling agent

We then ask that you formally instruct us as your selling agent and confirm your reserve and guide price. If you are realistic and base these around our valuation then you’ll have the best chance of your property selling.

All we’ll need from you is the auction entry fee, an ID check and a signed copy of our terms of business, then we can get down to business.

3. How we market at Sutton Kersh

Your property will now be included in one of our auction catalogues. These catalogues have over 10,000 subscribers made up of investors from the UK and abroad.

Properties at our auctions benefit from broader and more intense marketing than properties for sale because of the short sale period. We use a blend of digital and print marketing, as well as installing ‘for sale’ boards advertising the auction date.

We’re also going to need you to instruct a solicitor to produce a legal pack containing all the information needed to sell your property. If you don’t have a Solicitor one of our team will be happy to recommend one to you.

4. We manage the viewings

If you leave a set of keys with us then we can have our professional viewing clerks accompany potential buyers for your property, without bothering you every time we get a viewing request.  

5. Offers received pre-auction

It’s possible that we could receive an offer before the auction starts. If this happens, we will provide you with our professional advice on what we think you should do, but at the end of the day it will be up to you whether you accept it or not.

6. Auction day!

Here’s the moment we’ve all been waiting for! Remember, your property will only sell if the bidding reaches your reserve price. Then, the strike of the gavel represents a binding agreement between buyer and seller. We’ll take a 10% deposit immediately from the buyer to provide security for your sale.

Because there’s no time for buyers to negotiate, you should be prepared for some competitive bidding wars between eager buyers - we’ve had properties at our auctions that have sold for over £100,000 above guide price!

7. Offer accepted and completion

Congratulations, you’ve just sold your property at auction! You will receive the remaining balance within the next 28 days.

This quick turnaround from instruction to completion avoids the uncertainty felt when selling property through more conventional methods as it prevents buyers from withdrawing at a late stage in the process.

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