Merseyside Property Auction Market Report - July 2026

Executive Summary

Welcome to the Sutton Kersh Merseyside Property Auction Market Report for July 2026. As Liverpool’s leading property auction house with over 40 years of experience navigating the local market, we pride ourselves on providing straightforward, trustworthy, and data-led insights to help you achieve your property goals. Whether you are a first-time buyer looking for a family home, a landlord expanding your portfolio, or a vendor seeking a secure and timely sale, understanding the current market dynamics is essential.

This month, the Merseyside property market has demonstrated robust resilience and steady growth. In the auction room, our mid-July sale saw a healthy volume of lots cross the block, reflecting continued appetite from both local and national investors. While buyers are remaining selective—a trend we have observed developing throughout the year—well-priced residential and commercial opportunities continue to achieve excellent results under the gavel.

Beyond the auction room, the broader Merseyside residential market is showing highly encouraging signs. The latest official figures indicate a strong annual growth rate, outpacing many other regions and reinforcing Liverpool's reputation as a prime destination for property investment and homeownership. In this report, we will break down our latest auction results, analyse the newest regional house price data, and explain exactly what these figures mean for your next property move.

Auction Results: July 2026 Performance

Our latest Sutton Kersh property auction took place on the 16th of July 2026. The room—both physical and virtual—was highly active, with a diverse catalogue of residential, commercial, and mixed-use properties on offer across Liverpool and the wider Merseyside region.

We offered a total of 87 lots, successfully selling 44 of them, which translates to a solid sell-through rate of 50.6%. In total, the auction generated an impressive £4,969,779 in sales value, with the average lot value sitting at £112,950. This average lot value highlights the accessibility of the Liverpool auction market, offering excellent entry points for novice investors while still providing high-value opportunities for seasoned portfolio landlords.

The highest sale price of the day was achieved by 29 Oxford Drive in Waterloo (L22 7RY), a vacant residential property that sold for a remarkable £302,000. Waterloo remains a highly sought-after coastal suburb, and this result underscores the strong demand for vacant residential homes in premium postcodes. Another standout was the Hope & Anchor at 33 High Street in Prescot (L34 6HF). This vacant commercial lot secured £290,000, reflecting the ongoing investor confidence in Prescot following its recent cultural and high-street regeneration.

Further strong results were seen in prime South Liverpool, with 3A Willowdale Road in Mossley Hill (L18 1DJ) selling for £261,000. Meanwhile, commercial investments in North Liverpool also performed well, evidenced by 305-307 Breck Road in Everton (L5 6PU) achieving £233,279.

Please note: Guide prices for this specific auction dataset were not available at the time of publication, but the final hammer prices clearly demonstrate competitive bidding for quality lots.

Summary of Key Auction Statistics

Notable Lots Sold

Regional House Prices: Merseyside Market Growth

To provide a complete picture of the local property landscape, we look to the official UK House Price Index data for Merseyside covering July 2026. The figures paint a highly positive picture for homeowners and property investors in the region.

As of July 2026, the average property price in Merseyside stands at £203,192, with the regional House Price Index reaching 111.7. This represents a healthy monthly increase of 1.1% from June. More impressively, the annual change shows a robust 5.7% growth compared to July 2025. This sustained upward trajectory highlights the enduring appeal of Merseyside; despite broader national economic fluctuations, our local market remains a stronghold of reliable capital appreciation.

When we break down the data by property type, we see the diverse nature of the Merseyside housing stock. Detached properties command the highest premium, averaging £367,546. Semi-detached homes, traditionally highly popular with families in suburbs like Allerton, Crosby, and Maghull, average £234,026. Terraced houses, which form the backbone of Liverpool's buy-to-let and first-time buyer markets in areas like Wavertree and Anfield, offer excellent affordability at an average of £172,636. Finally, flats and maisonettes average £124,391, providing accessible entry points for young professionals and investors focusing on city-centre yields.

Merseyside Average Prices by Property Type (July 2026)

What This Means for Buyers and Sellers

At Sutton Kersh, we believe that data is only useful when it is translated into practical, actionable advice. Here is what the July 2026 market figures mean for you, whether you are buying, selling, or managing a portfolio.

For Sellers and Vendors

The 5.7% annual growth in Merseyside house prices is excellent news if you are considering selling. Your asset has likely appreciated nicely over the past year. However, the auction sell-through rate of 50.6% serves as a gentle reminder that buyers are discerning. To achieve a successful sale—whether on the open market or in the auction room—pricing your property realistically is paramount. Properties that are priced accurately and presented well are still generating competitive bidding, as seen with our £302,000 sale in Waterloo. If you are unsure of your property's current value, our experienced valuation team is always on hand to provide a straightforward, no-obligation market appraisal.

For Buyers and Investors

For investors, the Merseyside market continues to offer a compelling blend of affordability and growth. With the average terraced house priced at £172,636 and flats at £124,391, the capital required to enter the market remains highly competitive compared to the national average. The strong performance of mixed-use and commercial investments in our July auction (such as the lots in Prescot and Everton) indicates that there are still excellent yields to be found for those willing to diversify their portfolios. For first-time buyers, the steady 1.1% monthly price increase suggests that getting onto the property ladder sooner rather than later is a wise move to avoid being priced out of popular suburbs.

For Landlords

If you are a landlord, the capital appreciation of your existing portfolio is reassuring. Furthermore, the demand for rental properties across Liverpool remains exceptionally high. If you purchased a vacant residential property at our recent auction, our dedicated lettings and property management teams can assist you in preparing the property for the rental market, finding reliable tenants, and ensuring full regulatory compliance, taking the stress out of your investment.

Looking Ahead

As we move into the late summer and early autumn of 2026, we anticipate the Merseyside property market will maintain its steady momentum. The fundamental drivers of our local market—ongoing regeneration projects, a thriving student population, and a strong local economy—continue to support both property values and rental demand. While buyers remain mindful of their budgets, the appetite for well-priced, quality real estate in Liverpool is unwavering.

If you are feeling inspired by this month's results and are looking to buy or sell, the auction room offers a fast, secure, and transparent route to market. With contracts exchanging on the fall of the gavel, it is the perfect solution for those seeking certainty in their property transactions.

Ready to make your next move? Register for the next Sutton Kersh property auction today. Whether you want to browse our upcoming catalogue, register to bid, or request a free auction appraisal for your own property, our approachable and experienced team is here to help you every step of the way.