Sutton Kersh is celebrating after winning a major property industry award for the second successive year.
The firm once again picked up the prestigious award for ‘Best Agent Web Site’ at the 2013 Your Move Property Awards, held in the Luthyens Crypt of Liverpool’s Metropolitan Cathedral.
Judging in the keenly fought category was carried out by an independent firm and included extensive ‘mystery shopping’ and research.
The judges highlighted a number of features that set the Sutton Kersh site apart from the competition. These included its effectiveness across multiple platforms, including pc, phone and tablet and its prominent integration with social media networks.
Clear and easy navigation across all sections of the site, along with a highly efficient property search function, were also noted as contributing significantly to the overall customer experience.
The Sutton Kersh web site receives more than 400,000 page views and 20,000 unique visitors every month and is integral to the firm’s overall marketing strategy.
James Kersh, Managing Director of Sutton Kersh said: ‘With over 80% of home buyers commencing their search on-line, it is vital to have a web site which effectively engages with this audience.
‘Winning the award in successive years acknowledges the continuing investment we make to our web site and technology in general, to ensure we remain at the forefront of the industry.
‘The web site is heavily promoted through all our other marketing channels which provides vendors with a completely integrated solution for the sale of their property.’
Sutton Kersh also came second in the Best Agency category.